The competencies that drive our B2B marketing allow us to deliver value that is not diluted by consumer-oriented strategies that do not address the opportunities and challenges of long sales cycles in industrial markets.
The process of B2B marketing seeks to support informed decision-making by leaders and experts in an organization—supporting this process with content that engages interest, generates leads, and guides prospects through a rational sales process.
To effectively communicate value, performance, and quality, it is imperative to use content that informs prospects of the long-term utility of purchasing goods and services, along with the technical and operational support of its manufacturers and suppliers.
With our desire to communicate value where it counts, we work in competencies that address the core needs of clients who need to show a strong public image supported by professionally written content, compelling storytelling, and impactful graphic design.
As our core competency, we work with clients to develop sound marketing strategies that produce initiatives, marketing metrics, and conversion ratios. This allows our clients to understand the performance of their marketing efforts and support their decision-making.
Developing an organization’s brand identity is a complex process that aims at establishing a connection between the brand and the customers that support it. Branding is more than a logo and visual identity—it is the ultimate promise made to your customers.
When it comes to supporting advertising efforts for clients, we start by developing a segmentation strategy, considering target market personas, and market dynamics to determine the best approach to engaging customers—and generating measurable responses.
Managing your public image is an effort related to your marketing strategy—and it requires coordinating many aspects of management to ensure your organization is ready for opportunities to communicate value through publicity, conferences, or third party engagements.
Intercepting search results requires expertise and insight that only analytical marketing can offer. This includes planning effective paid search campaigns, but also creating opportunity in organic search results using search engine optimization (SEM) strategies.
If a picture is worth a thousand words, your corporate image needs to be nurtured and curated to ensure your imagery, messaging, and voice are streamlined when telling the story you want others to see, read, and hear—from your website and blog posts to social media and beyond.
We often serve as a trusted advisor to clients in both marketing and business operations but also in other areas of business expertise—from management consulting and organizational leadership to support-level competencies.
As a B2B marketing consultancy, we operate differently than an advertising agency. Our methodology is based on strategic planning and the exploration of solutions using proven philosophies, techniques, and marketing metrics. We invite you to explore the B2B marketing services we offer—asking you to contact us with any questions.
AETHER Marketing Communications operates to serve the needs of organizations seeking a fighting chance against the competition with cost-effective branding and marketing solutions.